Don’s Carpet One Web Site
CHALLENGE: Most people only select and install flooring two or three times in the course of their adult lives. Add the depth of the category–huge
variances in materials, colors and price ranges–and you’ve got a tough decision. Holland + Holland needed to make flooring less overwhelming and
SOLUTION: We positioned Renee LeCroy, Don’s VP of Marketing and resident consumer advocate, as their flooring expert. Represented by a light-hearted graphic, she breaks down the complexities of flooring on the Your Fifth Wall blog and a variety of complimentary social channels.
>> Go to Your Fifth Wall: yourfifthwall.com
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