CHALLENGE: Faced with touch economic times and uncertainty about the future of the real estate market, Liberty Park needed to connect with the women who make 91 percent of home-buying decisions.

SOLUTION: Framed in a postcard format, softened photography of residents offers a glimpse into everyday moments that appeal to a woman’s desire to be surrounded by happy relationships. The tagline, “The Simple Life In Abundance” reminds readers that while Liberty Park certainly offers impeccable homes in a desirable area, the community and its amenities overflow with opportunities to build a lifestyle filled happy memories.